Social media platforms such as Facebook, Twitter, Google+ and Youtube should work together with your website to promote your online brand. Are you leveraging the power of social media on your site? If you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales. Courtesy of our friends at the Social Media Examiner, below is a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. 1: Include Visible Social Media Buttons It's a no-brainer but double-check how many of your competitors aren't doing it. Best…

There are a number of things to keep in mind when registering a domain name for your new site. We’ve scoured the web and our summary of the best advice from a range of experts on choosing a domain name for a new website is as follows. By choosing a domain name carefully and following the tips below, you will be able to select a successful website domain. The best types of domains to buy in order of our preference are: .com.au (if your product or service is principally aimed at the Australian) domestic market .com .net .org   Whilst we…

Businesses optimizing for local search as a separate subset of their internet marketing strategy are able gain an advantage over their larger competitors who tend to dedicate large budgets to paid search marketing and banner advertising. A local search is performed when someone uses a search engine to find products or services in their own local area or community. Maps began popping up in Google search results during 2008 with links to local businesses. Early in 2009 Google started to automatically include local site listings in their search results, based on your physical location (based on your IP address). Here’s our…

This year has seen a dramatic increase in the number of Australian shoppers that are willing to buy online. Harvey Norman has recently decided to launch a branded online site in the latest example that Australian retailers are getting serious about getting online. The new site will mean other retailers need to innovate online to compete. As recent media reports attest, Australian consumers are on the verge of a major shift in their shopping habits with a recent survey of more than 1000 shoppers confirming a dramatic increase in their willingness to buy online. Morgan Stanley report that by 2015…

Email marketing can work wonders for your bottom line if its done properly. Even top email marketers can muck it up. Here are our tips for getting the most out of email marketing: Check, check and double check – rush and you’ll come unstuck. Get a second and third set of eyes to read your email. Content is king – make your message engaging. Try telling a story that might come from an expert. Avoid the spam trap – your email should include an unsubscribe button. Email campaigns work if you offer killer content and send it to contacts not…