Last month the web changed as Google's most recent large algorithm update saw many websites' rankings (and therefore traffic) fall away. What is becoming increasingly clear, however, is that for most websites, their rankings have only just begun to be effected. In early May, many SEOs saw large fluctuations in their monitored rankings and niches. This most recent update, called either Panda 2.1 or 3.0, seems to be effecting many smaller websites. Google is eager to downplay the size of the most recent update but it’s clear that for many companies the impact may be worse than the initial release.…

Inbound Marketing describes the practice of bringing warm, qualified leads into a business’ sales funnel rather than reaching outward to cold, questionable targets through traditional marketing means. Inbound Marketing is becoming more popular as businesses look for efficient and affordable ways to acquire new business leads. Even without the marketing budgets of their larger corporate competitors, small to medium sized businesses can successfully compete by embracing the techniques of Inbound Marketing. Outbound Marketing includes old school methods such as cold calls, mass mail outs, print ads, attending tradeshows, TV advertising and the like. Outbound marketing is largely a numbers game…