Last month the web changed as Google's most recent large algorithm update saw many websites' rankings (and therefore traffic) fall away. What is becoming increasingly clear, however, is that for most websites, their rankings have only just begun to be effected. In early May, many SEOs saw large fluctuations in their monitored rankings and niches. This most recent update, called either Panda 2.1 or 3.0, seems to be effecting many smaller websites. Google is eager to downplay the size of the most recent update but it’s clear that for many companies the impact may be worse than the initial release.…