Email marketing can work wonders for your bottom line if its done properly. Even top email marketers can muck it up. Here are our tips for getting the most out of email marketing: Check, check and double check – rush and you’ll come unstuck. Get a second and third set of eyes to read your email. Content is king – make your message engaging. Try telling a story that might come from an expert. Avoid the spam trap – your email should include an unsubscribe button. Email campaigns work if you offer killer content and send it to contacts not…

Inbound Marketing describes the practice of bringing warm, qualified leads into a business’ sales funnel rather than reaching outward to cold, questionable targets through traditional marketing means. Inbound Marketing is becoming more popular as businesses look for efficient and affordable ways to acquire new business leads. Even without the marketing budgets of their larger corporate competitors, small to medium sized businesses can successfully compete by embracing the techniques of Inbound Marketing. Outbound Marketing includes old school methods such as cold calls, mass mail outs, print ads, attending tradeshows, TV advertising and the like. Outbound marketing is largely a numbers game…