Many people believe that just by creating a website based on a certain theme or by selling a niche product, that visitors will come in droves to purchase their products or services.
Unfortunately this is not the way that it works. To get traffic from the search engines, you must have an online marketing strategy.
75% of people searching for information on products on services online use Google to find what they are looking for, so it is extremely important for your online business to have a Google marketing strategy.
E-Commerce Web sites have exploded on the Web in the past few years. There are millions of different e-commerce sites. So why should the customer buy from you instead of the competition? The answers are readily available, but hard to implement correctly on your e-commerce site.
Firstly, the site must look and feel like the retail store that customers are used to; suggesting that they are purchasing from a dependable and trustworthy company. The second requirement, and just as important to the design of the site, is usability. The majority of customers at your site know what they want and want it fast. An e-commerce site must show the customer what they want in the way they want to see it. After the customers finds what they want, they need to be able to purchase the item(s) swiftly and easily. Digital Edge integrates the e-commerce site to work seamlessly with your bank and the customer's credit card; ensuring minimal effort for both your customer and you. Also, shipping, tax, returns, etc. should be handled simply and conveniently. The complexity of your business should be transparent to your customers.
Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.
Digital Edge's Web Analytics Service provides our clients access to our own customized campaign tracking, reporting and analysis suite. Here are just a few examples of critical success metrics that can be easily obtained across your natural search, paid search advertising, paid inclusion and shopping feed campaigns:
Take Advantage of March Madness
Generate more leads! We will design for your business a proven social media strategy that will create a direct relationship between you and your customers.
Our Social Media packages will solve the problem of how to integrate social media into your business. Choose the package that is the best fit for your business.
At Digital Edge we believe in price transparency, that is why we have introduced our Upfront Pricing Policy. Read more...
Our cost effective solution will give your business a head start into the world of social media.
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$549
A full social media integration into your business. Contains everything in the silver package plus the tools and knowledge to make social media work for you.
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$949
The ultimate integration of Social Media into your business. A lead generating machine, creating relationships with your brand and driving new customers to you.
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$1679
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Select our Silver, Gold or Platinum Social Media Package by 31 March 2012 and get 25% off our regular prices.
Choose the package that is the best fit for your business.
At Digital Edge we believe in price transparency, that is why we have introduced our Upfront Pricing Policy. Read more...
Our cost effective solution for development of a website business success.
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$1,869
Does you business deserve something more than a basic website. Choose our gold package for a feature packed website including ecommerce and inbuilt SEO:
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$3,849
The ultimate. A lead generating machine, creating relationships with your brand and driving new customers to you.
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$5,879
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Select our Silver, Gold or Platinum Social Media Package by 31 March 2012 and get 25% off our regular prices.
We offer three levels of ongoing website support and search optimisation to keep your website top of the charts and your sales funnel full of leads. Choose from our silver, gold and platinum packages without the need for any lock in contract. At Digital Edge we believe in price transparency, that is why we have introduced our Upfront Pricing Policy. Read more...
Basic website and email hosting:
$27 per month
Our Gold Level Website Support and SEO package Includes:
$128 per month
The ultimate. A lead generating machine, creating relationships with your brand and driving new customers to you.
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$379 per month
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Digital Edge
PO Box 307
Varsity Lakes QLD 4227
info@digitaledge.com.au
ph: 0412 047 557