Measure Your Site's Performance

Strategic business decisions need to be based on hard data and thorough analysis rather than on guesses or gut instinct. So as an online marketer you need to know how visitors find their way to your website. Even more importantly, you need to know the source of those visitors who ultimately "convert" (purchase, download, register, call or perform the action that's the ultimate objective of your website). You need to know how much it costs to deliver and convert each visitor. And you need to know which campaign or strategy returns the highest return on your marketing investment.

Digital Edge's Web Analytics Service provides our clients access to our own customized campaign tracking, reporting and analysis suite. Here are just a few examples of critical success metrics that can be easily obtained across your natural search, paid search advertising, paid inclusion and shopping feed campaigns: