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Elegant & Effective Web Design

Digital Edge provides professional Web design and Web development services to help make your company’s online presence stand out from the crowd. We can design or re-design your current website, create a unique and memorable corporate identity , and work with you on all of your graphic design needs.
You don’t need just a pretty website, you need a website that gives you an edge over your competition by subtly encouraging your visitors to take action. You need a website that doesn’t look great for the sake of it, you need a website that converts your visitors and still maintains your brands image.
We build websites that are not only extremely conversion focused but also never compromise on style. We give you the best of both worlds. Google friendly, fantastic looking sites that compliment a brand you’ve worked hard to build with proven methods to engage and convert your customer.

Our Unique 7 Step Process
Our approach to the development process is as follows:

  1. Consultation and brainstorming: We meet with you (if geographically possible), study your business model, discuss your needs, table some ideas and if necessary, explain some of the terminology, technology and functioning of a web site and the Internet in general.  After the meeting, we like to spend a day or two thinking about the project and may present further ideas for consideration.

  2. Quote: Once we have a 'firm grip' on the nature and extent of the project, we submit a detailed formal quotation for your approval. This will include suggestions and options for hosting the site and may require several revisions if the site is complex.

  3. Look and Feel: Once the quotation has been approved, we start work on a 'look and feel' for the site. This will be based on your existing corporate image (if any). We may suggest improvements and changes to your 'real' world image, if appropriate. We will build one or more temporary pages on a development site, to give you an idea of exactly how your site will look.

  4. Building the site: Once you are happy with the basic design we will develop and edit the content and final graphics.  Once the copy and graphics have been approved by you, we make whatever revisions are required and build the pages (and database, if applicable) that will form the site proper. Keywords and meta tags: At this stage appropriate keywords and metatags are added to each page to optimize search engine performance.

  5. Testing and Upload: Once complete, the site is tested using a variety of browsers, to make sure it looks and works properly and that all links are functioning and all pages loading perfectly and quickly. Any errors are corrected.  The site is now loaded onto the server where it will be visible to everyone on the Internet. This stage requires further testing to make certain that the site performs as expected.

  6. Promotion: The site is submitted to appropriate search engines and directories. This is done manually as many directories penalize automated submissions. This process is as complex and time consuming as budget allows. Due to the nature of the algorithms used for site indexing, results cannot be guaranteed - but we think we are pretty good at this part. The total time spent promoting this site was under 10 hours (€150-00 at the discounted rate) and we currently rank first, second and forth on our chosen search strings on the largest search engine in the world.

  7. Maintenance and updates: Depending on the nature of the site, it may need regular updates and changes. We can do this for you or teach you to do it, depending on your requirements.
More in this category: Website Development Packages »
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