The site features use of video and extensive use of in-situ photography.
Extensive keyword analysis allowed the development of a targeted pay per click advertising campaign. In fact, Awesome Adam’s sole marketing is use of pay per click. Adwords spend has resulted in a return on investment of 124%.
Organic search results have also drastically improved and the site now ranks on the first page of a number of selected search terms.
Search engine optimisation strategies include use of a blog, links to facebook and twitter pages that Awesome Adam updates on a regular basis. The site is built around the Joomla Content Management System, which allows Awesome Adam to simply and frequently update his website content including new photos, special offers and other value add initiatives for his customers. Awesome Adam has developed a loyal local following and is to shortly commence a repeat customer and customer retention campgain utilising social media, newsletter signup and a specifically developed Facebook landing page.
In terms of the design of the site, the following is the sort of feedback Awesome Adam often gets from his clients:
Hi Awesome Adam, thanks for your reply..... some feedback – I googled magicians in Brisbane for children’s birthday parties and your site was by far the best, and you were the only one who had prices listed on your website which is extremely helpful. Not only that but when I mentioned your name to one of the other kindy mums she said that she had seen you at a kids party recently and she thought you were fantastic. Kind regards, LT.