The site is based on an open source content management system making the site easily updatable by Josh. The site also feastures a secure portal to provide secure client access to the site. Social media integration provides the ability for the bride and groom to share the photos of their special day with family and friends.
With Josh entering the extremely competitive market for photography services, a well executed internet marketing strategy was required. An ongoing managed program of online search marketing and pay per click advertising ensures that the lead funnel of White Pearl Photography fills on a recurring basis.
Customer testimonials form an integral part of this website design. The effective use of testimonials continues to play a significant role in providing the business with credibility. Customers feel comfortable sharing personal details and makeing online purchases on a site that is professional, reliable and credible. Recent studies show consumers are much more likely to trust third part product reviews when making purchasing decisions over other traditional forms of advertising. By posting good testimonials, that emphasize the business's strengths and product benefits, customer’s attention is attracted and their trust is gained. Great testimonials lead to higher conversion rates.
View White Pearl Photography's site and see Josh's stunning photography here.